It’s hard to find popular web publishers without a mobile strategy today. When asked about mobile, you’ll often hear “We want to do an iPhone app”, “We’re building a mobile site”, “It’s coming soon”, etc.
The top-tier publishers are the few that actually deliver on these strategies. Tens of thousands of dollars later, they arrive to a good mobile presence. The mid-tier publishers – sites with hundreds of thousand unique visitors a month – usually end-up ignoring the problem. Not being able to pay the exorbitant fees of boutique mobile agencies and not willing to resort to a simple site builder or an RSS feed, the mid-tier does not publish to mobile. Most websites covering mobile are not mobile-optimized, which is a sign of a bigger problem.
Mobify is the vehicle for empowering a mobile strategy for great websites without huge mobile budgets. It creates a live, evolving mobile view that is never detached or segregated from your main site. The power to design this view is in your hands. We hope you enjoy it =)
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http://www.chilligansisland.com Chilligan
