Historically, most of the mobile views powered by Mobify have been from North America. Recently this started to change as users from all over the world are trying out the service. There’s been an explosion of interest from Iran, where mobile and Twitter compatibility are very important for any media channel. #1 blog in the Dominican Republic, newspapers from the Philippines and Russian football fans are all joining the Mobify family. What’s more, they’re bringing higher than average mobile traffic levels with them.
This raised a number of interesting issues. Sites in Farsi are read from right to left, occasionally throwing off CSS of the Mobify footer. Russian sites can use one of several Cyrillic encodings. Web access speeds in remote countries are far from stellar, impacting overall performance on mobile. In the end, it’s really exciting to be designing web services for the global audience and solving the variety of challenges that come up.
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